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The latest blogs from
Guroo's learning specialists.
Advice, ideas and discussion from our team of experts.
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Guroo Academy vs Thinkific for Training Providers: Which Platform Drives Better Business Results?
Choosing the right learning platform for short courses? This comprehensive comparison analyses Guroo Academy vs Moodle, examining features, business model, user experience, and implementation requirements. Discover which platform best suits your professional development needs, technical capabilities, and learning objectives in today's competitive education market.
4 min read
Using Social Proof to Sell Short Courses
Learn how to systematically collect and leverage testimonials, case studies, and social proof to build trust with potential participants. Turn your successful learners into your most powerful marketing assets.
6 min read
B2B vs B2C Training: Which Approach Should You Choose for Your Business?
Should you focus on individual learners or corporate clients? Discover the key differences between B2B and B2C training approaches, including revenue models, operational requirements, and growth potential to choose the right strategy for your business.
5 min read
From Individual Sales to B2B Contracts: Marketing Short Courses
Discover why corporate clients offer better revenue potential than individual course sales. Learn B2B marketing strategies to position your training programs for business buyers and build profitable corporate relationships.
5 min read
Designing Short Courses for People Who Don't Have Enough Time
Learn how to design training programs that work with busy professionals' time constraints. Discover flexible pacing, chunked content, and just-in-time learning strategies that improve completion and application rates.
5 min read
Customising Your Program for a Corporate Audience
Learn how to adapt open short courses for corporate clients. Discover key differences in objectives, language, structure, and assessment that make corporate programs successful.
5 min read
AI as Your Course Creation Assistant: 12 Practical Applications
Discover 12 practical ways to use AI tools like ChatGPT, Claude, and Gemini for course creation. From content generation to accessibility features, learn how to integrate AI while maintaining authenticity.
5 min read
What Role Does Assessment Play in Professional Development?
Discover when assessment enhances professional development and when it becomes a barrier. Learn alternatives to traditional testing that support adult learning and practical skill application.
6 min read
Guroo Academy vs Moodle for Training Providers: Which Platform Grows Your Business?
Choosing the right learning platform for short courses? This comprehensive comparison analyses Guroo Academy vs Moodle, examining features, business model, user experience, and implementation requirements. Discover which platform best suits your professional development needs, technical capabilities, and learning objectives in today's competitive education market.
3 min read
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