Marketing and Sales

Master the art of B2B learning solution pricing with 10 expert strategies. Win more bids, protect your margins, and delight clients.

The right LMS can transform your short course business. Today's corporate clients expect more than quality content—they want seamless delivery and measurable outcomes. Traditional platforms often create friction, while purpose-built solutions address key needs: intuitive experience, demonstrated impact, easy integration, and rapid deployment. By selecting a platform optimised for corporate learning, you position yourself as a strategic partner rather than just a content provi

Learn how to systematically collect and leverage testimonials, case studies, and social proof to build trust with potential participants. Turn your successful learners into your most powerful marketing assets.

Discover why corporate clients offer better revenue potential than individual course sales. Learn B2B marketing strategies to position your training programs for business buyers and build profitable corporate relationships.

Learn how to design training programs that work with busy professionals' time constraints. Discover flexible pacing, chunked content, and just-in-time learning strategies that improve completion and application rates.