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Grow a Thriving Education & Training  Business

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BUSINESS PLAYBOOK 

Go Beyond the Courses and Scale Your Business

In-Depth Guides

Master every aspect of running a successful short course business with our in-depth guides.

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Designing High Value Courses that Sell

How to create learning experiences that deliver value for both organisations and individual learners.

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Assessment Design for Professional Development

When you're creating professional development that drives real behaviour change, every element matters – especially how you measure and showcase the skills your learners develop. The right assessment strategy doesn't just evaluate learning, it accelerates it.

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Build a B2B Partner Program

Get off the single-seat sales treadmill and build a more sustainable business through strategic B2B and enterprise partnerships for your professional education and training business.

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Manager-Led Coaching: Creating Lasting Change Beyond the Course

Deliver training outcomes you can see and measure. Manager-led coaching provides structured support that bridges the gap between learning events and workplace application.

Tools & Resources

Skip the guesswork with our collection of templates, guides, and interactive tools designed specifically for short course providers. Download what you need, customise for your business, and start seeing results faster.

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Course Value Proposition Canvas

The Canvas is most valuable in the early stages of course planning and development. It’s particularly valuable for team discussions and stakeholder workshops.

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Assessment Decision Template

You can use this template to determine whether or not your program needs assessment and what approach would work best for your learners and context.

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Assessment Strategy Template

Here’s a template you can use to develop your strategy.

MASTERCLASSES & EVENTS

Learn Live or On-Demand

Join our upcoming webinars for real-time insights and updates, or catch up with our library of past event recordings. Connect with industry experts, get your questions answered, and discover proven strategies to grow your short course business.

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Masterclass

Beyond the Course: Creating Lasting Change Through Manager-Led Coaching

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22 August 2025

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Partner Event

Winning Government Tenders & Growing Recurring Revenue

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3 July 2025

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Masterclass

Leveraging Academy Pathways to Enhance Engagement and Drive Course Sales

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30 May 2025

GUROO BLOG

Stay Ahead of the Curve 

Get the latest insights on short course trends, business strategies, and best practices. Our blog covers everything from marketing your courses to maximising learner engagement, with practical advice you can implement immediately.

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Pricing Professional Development Programs: 10 Strategies for Profitable Growth

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How to Scale Your Leadership Training Practice Without Losing Quality

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Building Leadership Programs That Deliver Ongoing Workplace Value

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